Websites, local SEO and paid ads for Minnesota landscapers, hardscapers and lawn care companies. Built around the one thing this trade actually sells on, which is photographs.
Landscaping compresses a year of revenue into a short season, which means being invisible in March is not a slow quarter, it is the whole year.
By the time the snow is off, homeowners have already been looking for weeks and the companies visible in late winter are already booking. Marketing that begins in May is competing for whatever is left over.
Hardscaping and full landscape builds are bought from photographs. Most landscapers have hundreds of good job photos sitting in a camera roll and a website with six. That gap is the single easiest thing to fix and it changes the close rate.
Weekly mowing is a price and convenience decision. A $40,000 patio build is a trust and portfolio decision. One page trying to do both does neither, and the high-ticket work is the one that suffers.
Photography and profile first, because this trade is visual and seasonal. Pages and ads timed so you are visible before the season, not during it.
Categories corrected, services listed, weekly posts and a steady feed of finished-job photos. For a visual seasonal trade the photo stream is doing real ranking and real selling at the same time.
Separate written pages per city and per service, because landscaper marketing searches happen town by town and a single page cannot hold them.
Custom WordPress with the portfolio organised the way people buy: patios, retaining walls, full builds, maintenance. Phone number above the fold and a form that reaches you.
Search ads timed to the season, tight keyword lists, and a real negative list so you are not paying for people looking for free mulch or DIY paver guides. Conversion tracking built and verified by us.
We come to the job site and shoot the finished work properly. Patios, walls, plantings, the crew, the equipment. Those photos run on the profile, the site, the ads and your social, all from one visit.
A finished patio two streets over is the most persuasive ad a hardscaper has. Paid social puts your real work in front of the neighbourhood that can see the same yards, ahead of the season.
Want the detail on any one piece? See local SEO, website design, Google Ads and Meta ads. For other trades, start at contractor marketing.
Every figure below came out of an account we run, pulled from Google, with the client named and the date range attached. We would rather show you a short honest list than a long invented one.
$12,103 of Google Ads spend over twelve months produced 2,954 clicks at a 7.6% click-through rate, roughly double what most local service accounts run.
See the numbersWebsite plus ongoing local SEO over twelve months. Climbed from buried on page five to the edge of page two, and the click rate nearly doubled on the way. Also 101 tracked leads from ads at $73.61 each.
See the numbersNew site for a CNC grinding and custom tooling shop whose customers run from John Deere down to walk-ins. Went from 399 clicks a year to 1,232.
See the numbersImage Irrigation is an irrigation company, not a landscaping company. Close, but not the same thing, so it is labelled accurately. What makes it relevant is that irrigation is the same shape of business: seasonal, local, sold to the same homeowners and often on the same properties.
Their Google Ads account produced 218 tracked leads at $55.52 each over twelve months, on $12,103 of spend, at a 7.6% click-through rate. That is roughly double what most local service accounts run, and it came from a tight keyword list and ad copy that named the actual service.
We also handle marketing for Haaven Stump Removal, which is adjacent green-industry work. A dedicated landscaping or hardscaping client is the gap, and if that matters more to you than the rest of this page, that is a fair call to make.
Websites are quoted per project. Ongoing marketing runs month to month. Ad spend is billed separately and goes straight to Google or Meta, so you always know what we are paid and what the platforms are paid.
One-time project. Most Minnesota contractor sites land in here.
For a business with a decent site that needs the phone to ring.
Everything, including me on site with a camera twice a month.
Month to month, no contracts. For SEO we recommend giving it at least six months, because that is how long it takes to be worth judging. If you would rather commit to twelve months, two on-site photo and video shoots are included at no charge.
Winter. Homeowners begin researching landscaping and hardscaping in February and March, before anything can be built. The companies that book out early are the ones already visible then. Starting in May is competing for leftovers, every year.
No. They are different buyers. Weekly maintenance is a price decision made quickly. A large hardscape build is a portfolio decision made over weeks. Separating them lets each page speak to its buyer, and it usually lifts the high-ticket work most.
Profile work can move in weeks. Website rankings take three to six months, which for a seasonal trade is the argument for starting in the off season rather than the week you get busy.
Not always. If your current site loads fast, has a page per service, and asks for the call, we leave it alone and spend the money on the profile and content instead. If it is slow and six years old, no amount of SEO rescues it.
No. Monthly marketing is month to month. For SEO we ask you to give it six months before judging, because that is honestly how long it takes to be worth judging, but it is a recommendation and not a lock. Website projects have a written scope and the site is yours once paid.
Cory does the web, SEO and advertising. Ashlyn handles operations and photography. No account manager and no overseas team. You talk to the person doing the work, which is also why we cannot take twenty clients at once.
