Meta ads for Minnesota contractors and small businesses, built out of your real jobs. Your photos and footage on the Growth package, shoots we run ourselves on full service. Not stock footage, not a stranger's kitchen, not a graphic with your logo pasted on it.
Nobody goes to Instagram looking for a drywall contractor. That is the whole challenge of advertising there, and it means the thing that decides whether a Meta campaign works is not the targeting. It is whether the first two seconds of the video make somebody stop scrolling. Most agencies outsource that part to a stock library. We build it out of your actual jobs, and on the packages that include shoots, we drive out and film it ourselves.
Looking for someone to run your page day to day rather than paid ads? That is social media management, which is a separate service. For people actively searching for what you do, see Google Ads.
We would rather lose this sale than take your money for the wrong channel. Here is the honest split, based on how these campaigns actually behave.
August 1 to October 20, 2026. Two Minnesota accounts running Facebook and Instagram lead campaigns. 44 leads on $1,274 of ad spend, an average of $28.97 each, across 150,861 impressions.
Image Irrigation took 29 of those at $27.87 a lead, and their winterization campaign on its own pulled 21 leads at $20.14. Superior Drywall took 15 at $31.08. Separately, a traffic campaign produced 1,852 landing page views at 19 cents each.
Put that next to our Google Ads numbers, where 323 leads came in at $63.71 over twelve months. Meta leads cost less than half as much. They are also colder, because nobody on Facebook was looking for an irrigation contractor that morning, so the two are not interchangeable and we would not run only one. A lead is a tracked form submission or a tapped phone number, not a signed job, and we will not guarantee you a cost per lead.
Meta ads are managed inside the monthly packages rather than sold on their own, because paid social without the creative to feed it does not work. Ad spend is billed separately and goes straight to Meta.
For a business with a decent site that needs the phone to ring.
Everything, including me on site with a camera twice a month.
You run your own ads and just need creative worth running.
Month to month. No contracts. For paid social we ask for ninety days, because the first month is almost entirely the platform learning who responds to your creative. If you do commit to twelve months, two photo and video shoots are included at no charge, and that footage goes straight into the ads.
Meta ads are paid placements on Facebook and Instagram shown to people who do not follow you. Social media management is running your page day to day: posting, replying, building a following. They are different jobs and we sell them separately. If you want the page handled rather than ads run, see social media management.
For most contractors, Google. Search catches people who already have the problem and are trying to solve it today, which is a shorter path to a booked job. Meta is how you get in front of the same town before they need you. If the budget only covers one, start with Google Ads and add Meta when there is room for both.
No. Plenty of our best performing creative is just the work: a pour, a roof going on, a finished basement, hands doing something skilled. Being on camera helps because people hire people, but it is not a requirement and we will not push you into it.
It depends on the package. On Growth at $1,500 a month we work from content you already have: job photos off your phone, clips your crew took, anything in your gallery. We handle the editing, the vertical cuts and the captions. On full service at $3,000 a month we come out and shoot it, twice a month. And if you commit to twelve months on any plan, two photo and video shoots are included at no charge. If what you have is not enough to run on, we will tell you before you sign anything.
You own both. We work inside your Meta Business account or set one up in your name and give you admin. The photos and video we shoot are yours to keep and use anywhere, including on your site, your truck, and your print work. If we part ways you take all of it.
Enough that a single creative angle gets a fair test before you judge it. In practice that means a few hundred dollars per angle, not per month, which is why we do not recommend paid social to anyone whose entire marketing budget is a few hundred dollars. That money does more in local SEO or a better website first.
Across our two accounts running lead campaigns between August and October 2026, $28.97 on average, with the best single campaign at $20.14. Yours will depend on your trade, your offer and how good the creative is. We will not promise you a number before we have run anything, and anyone who does is guessing.
